Crafting Seamless Experiences
for Global Tech Providers

Crafting Seamless Experiences
for Global Tech Providers

Crafting Seamless Experiences
for Global Tech Providers

Overview

Overview

Gartner Peer Insights (GPI) is a platform that helps IT and business decision-makers choose the
right technology solutions. By showcasing verified reviews and ratings from real users, it provides valuable insights to identify the best software and tools for their needs.

What it does: Users share their honest opinions about software and services they’ve used. This
helps other businesses understand which tools work well and which don’t.

Why it’s useful: It is just like checking reviews before buying a phone or visiting a new restaurant. People rely on these reviews to choose the right tools, saving time, money, and effort.
For companies that make software: It’s also helpful because these companies get feedback
directly from their users to improve their products.

Gartner Peer Insights (GPI) is a platform that helps IT and business decision-makers choose the right technology solutions. By showcasing verified reviews and ratings from real users, it provides valuable insights to identify the best software and tools for their needs.

What it does: Users share their honest opinions about software and services they’ve used. This helps other businesses understand which tools work well and which don’t.

Why it’s useful: It is just like checking reviews before buying a phone or visiting a new restaurant. People rely on these reviews to choose the right tools, saving time, money, and effort.

For companies that make software: It’s also helpful because these companies get feedback directly from their users to improve their products.

In simple terms, it’s a platform where businesses help each other make smarter choices about technology.

In simple terms, it’s a platform where businesses help each other make smarter choices about technology.

My Role

My Role

I’ve led the user experience for the Gartner Peer Insights-Vendor platform, driving new
initiatives and resolving challenges around participation, onboarding, and engagement.
My work has focused on improving the platform overall and ensuring it effectively meets
user needs.

I’ve led the user experience for the Gartner Peer Insights-Vendor platform, driving new initiatives and resolving challenges around participation, onboarding, and engagement. My work has focused
on improving the platform overall and ensuring it effectively meets
user needs.

I’ve led the user experience for the Gartner Peer Insights-Vendor platform, driving new initiatives and resolving challenges around participation, onboarding, and engagement. My work has focused on improving the platform overall and ensuring it effectively meets user needs.

Team

Team

My team included:
3 Product Managers
Development
Market Operations
UX Researcher
Sales and Marketing


My team included:
3 Product Managers
Development
Market Operations
UX Researcher
Sales and Marketing

Timeline

Timeline

I started working on this product in Feb'22

I started working on this product in Feb'22

BEFORE WE DIVE IN…
I'd likely to brief introduce a few key concepts

BEFORE WE DIVE IN…
I'd likely to brief introduce a few key concepts

Markets and Categories
Markets are broad categories that group similar products. When adding a product
to the vendor portal, users must select the relevant market, like Zoom under "Meeting Solutions." These markets are defined by GPI through research, ensuring products meet specific "capabilities" or "features", and the user must meet these criteria to list their product. The markets are scalable, updated annually, and managed by Gartner's Market Operations team.

Markets and Categories
Markets are broad categories that group similar products. When adding a product to the vendor portal, users must select the relevant market, like Zoom under "Meeting Solutions." These markets are defined by GPI through research, ensuring products meet specific "capabilities" or "features", and the user must meet these criteria to list their product. The markets are scalable, updated annually, and managed by Gartner's Market Operations team.

Markets and Categories
Markets are broad categories that group similar products. When adding a product to the vendor portal, users must select the relevant market, like Zoom under "Meeting Solutions." These markets are defined by GPI through research, ensuring products meet specific "capabilities" or "features", and the user must meet these criteria to list their product. The markets are scalable, updated annually, and managed by Gartner's Market Operations team.

Review Sourcing
Sourcing reviews is the process of encouraging customers to share their experiences with your product or service. This helps gather authentic feedback. In the case of the
GPI Vendor Portal, vendors can create a review sourcing link that can be shared with their customers. Once the link is generated, customers can submit their reviews
directly through the link, ensuring the feedback is anonymous and validated by Gartner.

Review Sourcing
Sourcing reviews is the process of encouraging customers to share their experiences with your product or service. This helps gather authentic feedback. In the case of the GPI Vendor Portal, vendors can create a review sourcing link that can be shared with their customers. Once the link is generated, customers can submit their reviews directly through the link, ensuring the feedback is anonymous and validated by Gartner.

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