Account Creation and Product Listing
Pre and Post Onboarding
Get Started on Peer Insights
Dashboard
Insights
Marketing
Markets and Products
Review Sourcing
Published Reviews and Review Funnel
Create an Account
Company and Product Listing
David visits Gartner Peer Insights - Vendor Portal, clicks "Get Started," and creates an account by filling in all the mandatory fields. He lists his company, completes the product listing form, adds his product to the market, and submits it to the Market Operations Team.
Visit Market and Products Page
To update his profile, David visits the Markets and Products page. The first half of the section displays David’s company profile, while the second half lists all the products. David can edit his profile by clicking on “Edit” and manage his products.
Visit Dashboard Page
David visits the dashboard page to compare his product's metrics and standing against other products. At the top, he uses the Market and Time Range filters to refine the results accordingly.
Visit Buyer Insights
Download Graph
Buyer Insights provides valuable data on why customers choose particular products, helping David understand the buying behavior related to his product.
To boost his brand, David shares positive reviews by selecting and customizing snippets on the Review Snippets page, posting them on LinkedIn. He then creates a widget on the Widgets page and shares it with his developer for integration.
Schedule Call
Approval Email
Pre-Onboarding
David receives a welcome email with a "Schedule Onboarding Call" CTA. He clicks it, schedules a call with the Vendor Success Team, and receives a follow-up email with the details of his assigned Program Manager. David then visits the vendor portal and lands on the Get Started page.
Visit Review Sourcing
Create Link
To get started on reviews, david visits Review sourcing and select select “Create a Sourcing link”. There he fills a form and a sourcing link is created. He is then redirected to the template library where he learns more about how he can utilize this link for reviews.
Onboarding Checklist
After getting approval on the vendor portal, David must complete a checklist to understand the next steps. He can take a guided tour or watch pre-loaded videos for specific processes.
Published Reviews
Review Funnel
David receives a monthly email. He clicks "View Reviews" and lands on the Published Reviews page. Using the left panel filters, he reads the reviews. He can "Reply to Review" (opens an email) or "Read Full Review" (opens Peer Insights - End User).
David identified vendor portal through
Gartner Clients
Media Promotions
Email from Peer Insights
Word of Mouth
Account Managers
David
Marketing Manager at a Product Company
“Hey folks, guess what? As head of marketing, I’m always brainstorming
ways to boost our brand presence with top-notch reviews and stay ahead of competitors. But I struggle to get deep insights from our products, which
makes it hard to improve.
I want to better understand our customers' needs and enhance our brand engagement, but analyzing user behavior manually is too time-consuming.
I wish there was a faster way to learn what our users think and how to engage them better.”
My goal is to earn my customers' trust and get more users involved
with our product, boosting our brand presence along the way.
Visits Review Snippet
Visit Widget